BlogHeist Editorial Policy

BlogHeist is a great platform to share your knowledge and experience with respect to making money online. While this is more of a community, to ensure our articles have a consistent voice for our users, we follow various guidelines, and we have outlined them below.

Our reviewers ensure that our articles are strictly in line with this Editorial Policy.

Our Blogging Principles

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1) What Do We Expect Out of Each Content?

1. Our articles are crafted to be concise & beginner-friendly
2. Before writing each sentence, think of a question – Can you convey the same in a more concise & beginner-friendly?
3. Trust is our most important value to our readers. So we back all our points with stats & fact-checks.
4. We do not encourage our writers to review a product or tool before they have hands-on experience.
5. We prefer adding a screenshot for every one or two paragraphs to ensure a better experience for our readers in understanding

2) Target Audience

1. Our content is aimed at people interested in earning money online. 
2. Blogging is one such method to earn money online.
3. WordPress is one of those platforms for creating blogs.
4. Plugins, Themes, and Hosting are utilities required to create a WordPress Blog.
5. SEO, Social Media are platforms helpful in improving the visibility of the website.

3) Objective

1. The Objective of each piece of content published on our website is to offer value to our readers with info about the product/platform & any useful tutorial.
2. All our content would have a takeaway for the audience in the form of actionable advice.

The Writing Part ✍

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At BlogHeist, we follow a clear writing process with feedback incorporated at each step.

Note: We never encourage our writers to accept a topic if they don’t have first-hand experience with it. This means they can’t review a product they have never tried.

1) Tone

At BlogHeist, we strive to create informational and reader-friendly content. We follow these basic guidelines to set the tone right:

1. Vary sentence structure and avoid starting most sentences with the same word. This helps to keep the content exciting and dynamic.
2. Aim for clarity and precision in the writing.
3. Ensure the ideas are communicated clearly and concisely. 
4. Don’t be afraid to take the time to explain things fully, but try to avoid rambling or going off on tangents.
5. Our readers are the most important consideration. So we ask our writers to put themselves in the readers’ shoes and ensure that the ideas they’re trying to convey come across as intended. 
6. If something is unclear or confusing, we encourage taking the time to rework it so it is clear.

Our Insider Tip – To keep the content fluent and easy to read, we encourage our writers and readers to try reading the content aloud 4-5 times & see how they can communicate better.

List of connecting words / Linking words that could be used:

Here is our Tone profile (highlighted)

Funny	Neutral	Serious
Casual	Neutral	Formal
Irrelevant	Neutral	Respectful
Enthusiastic	Neutral	Matter-off-fact

How does our content sound?

How not to sound?

2) Grammar

Our writers ensure the content is free from grammatical mistakes, misspellings, and punctuation errors to the best of their ability. However, we understand humans are bound to errors, so we all use the Premium Grammarly browser extension.

This helps us easy to spot errors and ensure our content is written in American English.

If you’re interested in learning more about Grammarly and its ability to proofread, we recommend checking our detailed review on Grammarly.

3) Word Count

We don’t believe in having a set word count for an article or using AI tools to come up with a number.

Instead, we ask our writers to come up with ‘What is sufficient to help users know everything about the topic‘.

4) Introduction

1. The introduction is one of the most important parts of the article, given that it helps the reader to dive into the article.
2. That’s why a good introduction should be clear and easily understandable. Most importantly, it should be created thinking from the reader’s point of view.
3. So we ensure our introduction addresses the problem and the solution discussed in the article. This will prevent readers from wasting time unnecessarily skimming the content.
4. Notes, Update, and Disclaimer, if any, will be included in the Introduction.

5) Headings (Title)

1. Our article titles are always clear and concise.
2. We ensure no controversial titles or clickbaity titles are used
3. On a lighter note, our titles include a number, Focus Keyword, and power word

Power words that resonate with our Brand Image and are used in the title:

6) Sub-headings

1. H2 Headings inside our content denote various sections of our article
2. H3 Headings are to be used for all subsections of H2
3. All Listicles will have the main keyword/topic in H2 and list items in H3.
4. All List items are numbered in format 1), 2), 3)

Example –

10 Best ______ (H2)

1. ____ (H3)
2. ____ (H3)
3. ____ (H3)

7) Formatting

1. All paragraphs will have a maximum of 3 sentences.
2. Long paragraphs are broken down into simple sentences.
3. Sentences with only a few words are avoided. Some examples:
   1. Etc
   2. Pretty cool, right?
   3. Sounds interesting, right?
   4. That’s true
   5. Need help? 
4. All WordPress Navigation, Website Navigation, and CTA Text are made bold. For example, WooCommerce > Orders, click Apply button. These Navigations will not be double-quoted or single-quoted. 
5. All Subheadings are left-aligned
6. All CTA buttons are center-aligned
7. Questions included inside the content are made bold/italic.

8) Conclusion

1. The conclusion section will summarize the entire article.
2. Related articles and resources are included in the conclusion for further reading

Linking 🔗

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1. We add links only to the authority sites like Google Blog, Wikipedia, and similar sources
2. On reviews and listicles, we link to relevant products/platforms for readers to further explore.
3. We also add links to stats & fact check sources for users to verify them.

Images

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On our blogs, we mainly have three types of images.

1. Featured Image
2. Pinterest Image
3. Article Images and Screenshots

1) Featured Image

1. Featured Images are created using Adobe Illustrator
2. They are made using vectors and logos of the product/platform the article is about
3. Vectors for the featured images are used only from freepik.com, and the credit for the platform is provided in our website footer.
4. Featured image dimension: 1280×720

2) Pinterest Image

1. Similar to the featured image, our Pinterest image is also created using Adobe Illustrator. In fact, we have a tutorial on how this is done: https://www.youtube.com/watch?v=DgCdsOL44Qk
2. Fonts used in our Pinterest Image:
   1. BlogHeist Logo Text: Bulgatin
   2. Title of the Post: Noir PRO
3. Pinterest Image dimension: 564×846
4. Vectors for the Pinterest images are downloaded from freepik.com

3) Article Images and Screenshots

1. We do not use any stock images in our articles
2. Graphs and Screenshots are the only accepted image types.
3. Tutorials can include GIFs
4. We blur any personal information on the screenshots
5. Image credits are added in the caption for all images used from external websites.
6. Alt Text is added for all images for accessibility

Wrapping Up

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We hope our Editorial policy was clear on how we ensure the quality of the articles published on our website, and in case you’ve any questions about it, please feel free to drop us the query in the contact form.