ActiveCampaign Alternatives: 9 Tools You Should Check for Email Marketing

Are you looking for ActiveCampaign alternatives you can use for better email marketing campaigns? If you are, we have got you covered. This article will show nine of the best tools you should check instead of ActiveCampaign.

While running a blog or online store, you need to put email marketing as a higher priority. It is proven that email marketing could be the best method you can use to get returning traffic.

But, if you are a beginner, you have probably heard of multiple email marketing platforms. Choosing the right one might be a challenging task. If you have searched for the best email marketing tool, you have probably landed on ActiveCampaign.

It is a good tool.

But there are many!

If you are looking for the best ActiveCampaign alternatives you should know, keep reading this article. Here, we list the top nine tools you should try to maximize your email marketing efforts.

But before going further, let’s see what ActiveCampaign is and what it offers.

ActiveCampaign: An Introduction

If you want a complete marketing automation tool, you should check out ActiveCampaign. The tool has cutting-edge features to help bring your email marketing efforts to the next level.

You can integrate the platform with multiple eCommerce sites built on WooCommerce, Shopify, BigCommerce, Magento, Square, etc. Since it comes with a drag-and-drop editor, you can create stunning newsletters without writing any code.

If you need to learn more about ActiveCampaign, check out this link:

Check Out ActiveCampaign

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Best ActiveCampaign Alternatives

The best ActiveCampaign alternatives are:

• AWeber
• Mailerlite
• Moosend
• ConvertKit
• Constant Contact
• Brevo
• Mailchimp
• Campaign Monitor
• Drip

Each tool comes with unique features. Below, we will list what makes each tool unique. According to your requirements and preferences, you can select an option.

Without any further ado, let’s get into the list.

1) AWeber

When powerful features are your main priority, you should check out AWeber. AWeber has many powerful, cutting-edge features to help you create stunning email marketing campaigns.

The segmentation feature divides your email list into multiple parts based on gender or locality. It will help you send targeted emails based on the campaigns you are running. The next feature we have for you is advanced reporting.

You can track each newsletter or campaign’s performance individually and use these data to improve them. You can also get a personalized account manager if you are on any of the higher subscriptions.

It will be a great addition if you run a million-dollar company and need to take your email marketing efforts to the next level.

Features

• Template library to choose pre-made templates
• Automation features to make the campaigns more powerful
• The segmentation tool will help you organize the list
• Split testing to find the perfect email campaign
• Landing pages to generate leads more efficiently

Pricing

AWeber is a freemium tool. Their free version subscription is a good option for beginners. The premium subscription starts at $12.50 a month.

Pros

• The automation feature offered by AWeber can be handy in most situations
• The template library comes with several pre-made options
• Customer support is great

Cons

• The tool will limit some of the visual design options

Get Started with AWeber

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2) Mailerlite

If you are into a feature-rich but affordable email marketing tool, Mailerlite would be a perfect match. The tool has been in the market for quite some time, so many people use it to send their newsletters. The tool also has a website builder, so creating websites with it would be a cakewalk.

To collect leads, you have multiple methods, like landing pages, sign-up forms, and so on. One of the unique features of Mailerlite is the email cleaner. What this does is it will help you clean the emails so you can improve their deliverability.

You can also use Mailerlite to integrate with your eCommerce store. It is a good option for both beginners and professionals.

Features

• Email verifier to reduce spam
• Drag and drop builder to design email campaigns without any hassle
• Landing pages for lead generation
• Forms (pre-made) for lead generation
• Website builder, which doesn’t need code to create websites

Pricing

Mailerlite is a freemium tool. The free version will allow you to store up to 1000 subscribers and send up to 12,000 emails monthly. On the other hand, the premium version starts at $9 per month it will unlock all the restrictions.

Pros

• Their landing page builder is easy to use.
• The email templates are responsive, so the subscribers can view them on their mobile or desktops without any issues
• The plans are affordable, which is suitable for most professional bloggers and businesses

Cons

• Not much-advanced features

Get Started with Mailerlite

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3) Moosend

When your main priority is an email marketing tool from a reputable company, you should check out Moosend. Moosend makes it easy to run successful email marketing campaigns without any hassle.

With the tool, you can create engaging email marketing campaigns. Since the tool comes with a drag-and-drop editor, everything becomes so simple. With the personalization feature, you can address your subscribers by their names, which will help you improve the customer experience.

The platform also has detailed tracking and insights. By going through the analytics, you can make better decisions. Since the tracking section shows how the user interacts, it would be a game-changer for boosting the conversion rate.

Features

• Detailed tracking to understand how the campaigns perform
• Personalization to address the subscribers
• Real-time progression for better productivity and tracking
• Marketing automation for making the campaigns more powerful
• Integrations with third-party apps or services

Pricing

Moosend is a premium tool. Their plans start at $9 a month. Although they have a 30-day free trial where you can test all the features without paying a single penny.

Pros

• The integration options available in Moosend are one of the best features
• The tracking page will show you details on the open rates, clicks, and so on
• Email templates can be customized according to your requirements

Cons

• The automation feature could be improved

Get Started with Moosend

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4) ConvertKit

With the most powerful integration options, ConvertKit could be one of the best ActiveCampaign alternatives. ConvertKit would be the best option if you are a creator and need a complete marketing hub.

The platform has many cutting-edge features, such as landing pages, forms, a creator network, etc. You can use the landing page feature if you need to bring traffic to generate leads. Similarly, using forms, you can generate leads.

The creator network is a unique feature that’s available only with ConvertKit. There, you can learn more opportunities you can use to optimize your campaigns for better conversion rates.

Finally, with the visual automation feature, you can make the campaigns even more powerful.

Features

• Custom landing pages for lead generation
• Forms for lead generation
• Visual automation to automate your campaigns without code
• High deliverability so the emails will always be delivered to the subscriber’s inbox
• Email designer to create perfect email newsletters

Pricing

ConvertKit is a freemium tool. With the free plan, you can store up to 1000 subscribers. Their premium subscription starts at $9 a month, and it will unlock more powerful features.

Pros

• The interface is optimized for users, and you can find every option without any hassle
• The landing page and form builders will help you design pages quickly
• With the integration options available, you can connect your forms with third-party apps and services

Cons

• The visual design feature could be improved

Get Started with ConvertKit

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5) Constant Contact

If you prefer a tool with an easy-to-use dashboard, you should check out Constant Contact. Hundreds of thousands of bloggers and online stores use them for email marketing. Apart from email marketing, the tool can also be used for lead generation and CRM.

Since they have a drag-and-drop editor and hundreds of pre-made templates, creating custom templates would be a cakewalk. All their templates are customizable; you can tweak them according to your brand colors.

A/B testing is another notable feature of Constant Contact. To improve your marketing campaigns, you can use this feature. What it does is the feature allows you to test various things and analyze which campaign will work better.

When handling an email list of thousands of customers, optimizing it with A/B testing would be a good option.

Features

• Drag and drop editor to design newsletter easily
• Email templates for saving time in creating campaigns
• A/B testing to find the best-performing campaign
• Integrations with third-party apps and services
• Landing pages for lead generation

Pricing

Constant Contact is a premium tool. Their plans start at $12 a month.

Pros

• The developers created several templates you can use for the newsletter campaigns
• Integration options are great
• Create any type of email newsletter campaign with the drag-and-drop editor

Cons

• No free version subscription is available

Get Started with Constant Contact

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6) Brevo

If you are looking for an all-in-one marketing platform to handle your marketing efforts, check out Brevo. brevo is a widely used marketing tool in the market. It is used for SMS marketing, WhatsApp marketing, and email marketing.

The tool is an ideal option for sending out transactional emails. There are so many businesses using this platform to send out transactional emails. And the best part is you can ensure the best delivery rates with Brevo.

Since the tool has a drag-and-drop email editor, you can create any email campaign without any hassle. The A/B testing tool is another excellent way to test your campaigns.

Features

• No daily sending limit, so suitable for most bloggers and businesses
• Drag and drop editor to create email campaigns with ease
• Transactional emails with high deliverability rates
• SMS marketing to SMSs to subscribers
• WhatsApp marketing for better conversion rates
• A/B testing to test different options

Pricing

Brevo is a freemium tool. With the free subscription, you can send 300 emails a day. Their premium subscription starts at $25 a month.

Pros

• More than an email marketing service. Brevo offers multiple marketing tools and options
• A/B testing will help you find the high-performing email design/content
• The interface is user optimized

Cons

• Costly premium plans

Get Started with Brevo

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7) Mailchimp

When your main goal is to use an email marketing provider in the market for a long time, you should check out Mailchimp. The tool comes with pre-built email templates you can use. All the templates are customizable, and you can change them according to your needs.

Mailchimp also has an excellent support team. You can contact the support team if you need help with any customization. Since they have a live chat option, you can easily solve all your problems quickly.

They have more than 300 integration options. You can integrate your email forms with third-party apps and services. Plus, the reporting and analytics feature can help you understand how the subscribers interact with the emails.

Features

• Excellent customer support team if you need help with the tool
• Easy to use, so no technical knowledge is needed
• Drag and drop editor to create newsletters with ease
• Integration options with third-party apps and services
• Reporting feature to understand how the campaigns are doing

Pricing

Mailchimp is a freemium tool. The free account will help you send up to 1000 emails a month. Their premium plan starts at $2.34/month.

Pros

• Easy for beginners since the platform is welcoming to everyone
• The free version plan comes with decent features
• There are multiple tools you should try to improve your newsletter campaigns

Cons

• Limitations in campaign customization

Get Started with Mailchimp

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8) Campaign Monitor

When you need an email marketing service with an easy-to-use campaign builder, check out the Campaign Monitor. Campaign Monitor is one of the best tools we have tested. It can be used by both bloggers and online store owners.

The main feature of the tool is the link review option. While you send out newsletters or something similar, you will add links to your posts or pages. But if the added links are incorrect, your email subscribers will see a 404 error page in the front end.

The link review tool helps the business owner ensure no broken links. Another advantage of the email service is it is a reliable tool for sending transactional emails. With the personalization option, you can personalize your emails too.

Features

• Easy-to-use email builder so you can create stunning email campaigns without any hassle
• SMS marketing for improving the conversion rates
• Personalization for addressing the subscribers dynamically
• Segmentation to organize the email list
• Link review to get rid of 404 errors from the page
• Transactional emails without deliverability issues

Pricing

Campaign Monitor is a premium tool. The plans start at $9 a month.

Pros

• The email personalization feature is one of the best things Campaign Monitor offering
• The link review will he you ensure there are no broken links in your email newsletter
• All in one marketing platform, so you can use this tool alone for all your marketing efforts

Cons

• No free version plan to test the platform

Get Started with Campaign Monitor

9) Drip

Drip is a popular email marketing platform used by most eCommerce giants. The platform has valuable features and unique integrations to help eCommerce store owners improve their productivity.

The major eCommerce integrations available in the platform are WooCommerce, Shopify, BigCommerce, and so on. If you are already hosting your emails with other third-party email marketing providers, you can use the free migration option with the Drip tool.

This will help you move all your customers/subscribers into Drip without hassle. Since their in-house team handles every data migration, there won’t be any data loss. The platform also has features like automation, segmentation, etc.

Features

• eCommerce integrations to improve the online store conversions
• List segmentation to organize your subscribers
• Detailed insights to understand how the campaigns are performing
• Drag and drop email builder emails with ease
• Responsive emails so suitable for every display size
• Automation tools to make the campaigns more powerful

Pricing

Drip is a premium tool. It will cost you $39/month.

Pros

• Best email marketing tool for online stores
• The list segmentation feature will help you organize your subscribers better
• You can easily create emails with the drag-and-drop editor

Cons

• No free plans are available
• Expensive

Get Started with Drip

Conclusion

You must invest in email marketing while running an online business or store. Since you handle a customer-centric company, investing in email marketing is one of the best decisions you can make.

If you search for an email marketing tool, you will find many options. However, ActiveCampaign is one of the best tools we have tested and verified. If you are looking for tools similar to ActiveCampaign, here’s the summary:

• AWeber
• Mailerlite
• Moosend
• ConvertKit
• Constant Contact
• Brevo
• Mailchimp
• Campaign Monitor
• Drip

Each tool has its own advantages. So according to your requirements and preference, pick an option.

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