Semrush and Similarweb — are two big brands when it comes to the SEO industry. If you’re looking for the best SEO tool for your business, this post will help you choose the right one.
In this Semrush vs Similarweb comparison, we will compare their features, pricing, and integrations. So if you are confused about choosing the right SEO tool for your website, we will show you the best one to pick!
Semrush is a complete digital marketing platform offering SEO, PPC, content, social media, and competitive research. Semrush’s SEO toolkit is well-known among professional bloggers and business administrators. In addition, it is being used by big brands like Amazon, Quora, Forbes, Booking.com, and other premium businesses for handling their marketing efforts; with Semrush, you can manage the following:
- Content Marketing
- Market Research
- Social Media
Semrush makes it easy to discover topics or keyword ideas, run technical audits, track your keyword positions on SERPs, etc. In fact, we love to get hands-on with their keyword database, competitor analysis, rank tracking feature, paid to advertise, etc. So let’s take a quick look at the popular Semrush features.
With Semrush’s SEO features, users can take care of their business’s complete SEO. It comes with keyword analysis, competitor research, position tracking, and backlink audit. For running keyword research smoothly, Semrush is far better than its competitors.
The traffic analytics will allow users to track the competitor’s domain, compare two/more domains, and analyze bulk domains. In the final result, the user will see the website traffic overview, audience insights, traffic journey, top pages, etc.
For running SEO audits like a pro (even if you are a beginner), Semrush got something for you.
Under the content marketing toolkit, you will get all the necessary tools to build valuable and user-friendly content for your business. Using the tool, users can find a topic, create a plan, write an article, optimize it, analyze mentions, measure the impact, revise, and improve.
Once you have entered enough data into the tool, the tool will give you headlines with maximum user impact and some great ideas to start with.
On top of that, you can also get the Semrush SEO writing assistant and write better copy through Google Docs.
With the social media tools offered by Semrush, users can handle their social media channels. You can handle your
- Google My Business
Apart from the social media dashboard, you will see social media posters, trackers, and ad options.
Tracking your competitor is a great way to achieve success in the business. For example, you can find their marketing plan or strategy and develop a better one. This way, you can outscore the competitors and get more website visitors or conversion rates.
With Semrush’s competitive research tools, users can track every competitor and be ahead of them. Some popular tools you can get there are traffic analytics, market explorer, advertising research, and brand monitoring.
When you need a hand with your digital marketing efforts, you should check out Semrush.
- Semrush is the one platform recommended for all Digital Marketers
- Recognized as the Best Tool for SEO, PPC, Content Marketing and Social Media Marketing
- Access all Semrush Toolkits for 7 Days for FREE. Cancel Anytime
Similarweb is well known as a competitor research tool to analyze any website or app. Similarweb can pull results for Android or iOS apps when we talk about app analysis. You can also see your competitor’s Alexa rank, top-performing keywords, and some traffic insights.
The app analyzer can give you a detailed report of the app containing the referral pages, audience interests, and similar apps.
Before we compare the features of these tools, let us get down to the basics.
Do you really need an SEO tool? How about managing the SEO campaigns all manually?
You need to start using SEO tools to rank your content higher on search engines. SEO is becoming more complex these days, and the competition is surging in every niche.
If you’re not paying enough attention to your website’s technical, on-page, or off-page SEO metrics, you are losing it right from the start.
You need to regularly optimize your website with the best on-page SEO practices to rank better than your competitors. An SEO audit can help you identify the optimizations, but running SEO audits manually when you have many pages is not feasible. Hence, no matter what, you need to rely on an SEO tool.
While you can come across several free, freemium, and premium SEO tools across the internet, choosing the right one might be a little tricky if you’re a complete beginner to SEO. Well, we have researched you and found out why you must pick Semrush over Similarweb!
In fact, Semrush is more than just an SEO tool, as it lets you:
- Understand the market with detailed insights
- Analyze your competitors’ strategies to track their shifts and progress
- Target the right keywords in PPC to match the intent of your audience
- Monetize your website with intelligent suggestions for ad placement
- Manage your social media marketing by publishing, tracking, and advertising your brand
So, without further ado, let us get into the comparison.
Now let us start comparing these tools based on the following:
- SEO Analysis
- Data By Device Type
- Data Threshold
- Domain Position Analysis
- Custom PDF Reports
- Question Keywords
- Historical Data
- API Data
Semrush is the best tool to get in the market if you want to run a complete SEO audit. Once you have entered your domain name, Semrush will give you comprehensive analytics. On top of that, you can always keep track of your domain’s performance by adding it as a project.
Once you’ve created a project, you’ll see SEO audit reports like:
The best thing about Semrush Project is that it lets you track your rankings against specific keywords. So whenever you lose or gain rankings in SERPs, Semrush will inform you via email. You can also track the CPC (Cost Per Click) of specific keywords, see their competition, similar keywords, and website ranking for exact or similar keywords.
The keyword research feature of Semrush is far better than any other SEO tool.
With Similarweb, you can see the country rank, Alexa rank, and category rank. In addition to that, it will show you top-performing pages, countries, traffic sources, referrals, top 5 organic keywords, social traffic, and several competitors.
Unlike Semrush, you won’t be able to run keyword research with Similarweb! You’ll still need to use a dedicated tool or service for keyword research and analysis when using Similarweb.
When we tried running a report for our website blogheist.com, Similarweb did not have enough data, and we felt the tool was limited. So we ran a test again for Ahrefs, and here are the results.
Compared to Semrush, Similarweb comes only with limited features. So, we have a clear winner here.
They need to update their database regularly to display the most recent data as a keyword research tool. So when we check the keyword database, Semrush has a whopping 20B keywords!
On top of that, they have a database of over 40T backlinks and 142 SERP databases.
On the other hand, we have no idea about the Similarweb keyword data. Their backlink database and SERP databases are unknown.
Semrush will deliver desktop and mobile data without additional cost. Once you have purchased a Semrush plan, you are good to go.
Sadly, Similarweb will only give you access to the desktop data. So when you need mobile SEO data, you need to spend additional on your plan.
When you start your first or new blog, you will probably not receive enough website visitors. If you do not have enough website visitors, Similarweb will never give you any data! Similarweb needs a minimum of 5000 visits a month to fetch enough data and serve them.
For example, let’s spy on a new website using the Similarweb tool, and, unfortunately, you won’t be able to find anything here.
On the other hand, Semrush doesn’t have any minimum data threshold. So no matter the traffic your blog receives, Semrush will be able to pull the stats. We have tested the same website using Semrush and got these reports.
Semrush can give more real-time data regarding keywords and traffic with its incredible database. So when we talk about data threshold, Semrush is far better than Similarweb.
Tracking your website’s ranking for keywords is tedious if done manually, and we don’t recommend it for obvious reasons.
Semrush can check your domain’s organic and paid position with its 20 billion keywords database, making its result more accurate.
Similarweb will fetch organic and paid position data based on random clicks of actual users.
Both Semrush is far better, as it can give you the exact data with its database.
If you’re working with clients, you most likely need to send your clients updates on their SEO performance.
Tracking the website and keyword positions manually and generating a PDF report is not an efficient way to start with. Using a custom PDF report builder, you can create reports quickly.
Semrush and Similarweb come with this feature.
If you want to rank your content higher on search engines to gain more website visitors, you need to use question keywords and answer them inside your content.
Keywords like which website hosting is best or what WordPress theme will help you target users looking for a great answer.
Thankfully, Semrush and Similarweb will give you all the question keywords you and your competitors are ranking for. But, of course, you need to write better content to organize it better.
When you analyze your website or your competitor’s website, you need to see how the website performed six months ago or one year ago. There is a feature available called Historical data that can help users check the old data of any domain.
With the old data, you understand the growth over time and dig deeper into what has resulted from this growth.
Semrush is not charging anything extra for the historical data feature.
When we look for the historical data feature inside the Similarweb tool, you will find it. But the thing is, you need to pay extra for it!
So, we’ll go with Semrush.
Integrations will make your business better.
If you’re looking to know the integration opportunities available with Semrush, here is an exhaustive list of integrations that Semrush offers:
- Google Analytics
- Google Search Console
- Google My Business
- Google Ads
- Google Docs
On the other hand, Similarweb comes with only one integration.
- Google Analytics
As of today, no other integrations are available.
PRO Tip: Integrating Semrush with Zapier will make your life much easier. With Zapier, you can easily connect with several apps or services to integrate with your workflow.
API stands for Application Programming Interface.
You probably know if you’re an advanced user or a developer. API will help you fetch content from a server to display on the user end. Both Semrush and Similarweb have got the API feature. But, they restrict the data according to the available API calls.
With the Semrush API, we can gather data like:
- Organic/ Paid Results
- Top Domains
- Position Tracking
- Technical Health
- Keyword Research
If you want to know about the Similarweb API data, here are they:
- Organic/ Paid Results
- Top Domains
As you can see, Semrush offers more data through API. If you’re a developer or working with clients, you will love Semrush.
|Geographic Databases||190 (Free)||90 (Additional Cost)|
|Data By Device Type||Desktop & Mobile||Desktop (Mobile At Additional Cost)|
|Historical Data||4 Years (Free)||3 Years (Additional Cost)|
|Data Collection||Clickstream, GDPR Compliant, Keyword and Backlink Databases, Google SERP Analysis||Clickstream, Partnerships|
|Data Threshold||No Threshold||Minimum 5000 Visitors a Month|
|Audience Analysis||Free||Additional Cost|
|Industry Analysis||Free||Additional Cost|
|Traffic Journey Analysis||Free||Additional Cost|
|Competitive Positioning Map||Free||Additional Cost|
We will probably look at their pricing page to compare the pricing of Semrush and Similarweb.
Semrush comes with two types of billing options.
- Monthly Billing
- Annual Billing
- Pro – $119.95/ month
- Guru – $229.95/ month
- Business – $449.95/ month
- Pro – $99.95/ month
- Guru – $191.62/ month
- Business – $374.95/ month
Semrush Plans Comparison
|Results Per Report||10000||30000||50000|
|Reports Per Day||3000||5000||10000|
|Keyword Metrics Updates a Month||250||1000||5000|
|Product Listing Ads||-||-||Yes|
|.Trends||+$200/ month||+$200/ month||+$200/ month|
|Agency Growth Kit||+$100/ month||+$100/ month||+$100/ month|
|Keywords To Track||500||1500||5000|
|Targets Per Project||1||10||unlimited|
|Pages to crawl per month||100000||300000||1000000|
|Pages To Crawl Per Project||20000||20000||100000|
|SEO Ideas Units||500||800||2000|
|Social Profiles Monitoring||50||100||300|
|Scheduled PDF Reports||5||20||50|
|PDF Template Sharing||Yes||Yes||Yes|
|Additional Users||+$45/ month||+$80/ month||+$100/ month|
|SEO Content Templates||-||800||2000|
|Posts To Track||-||50||50|
On the other hand, Similarweb comes with two plans.
- Free – $0/ month
- Enterprise – Custom
Similarweb does have a free plan. But, it comes with several restrictions. If you prefer a premium plan, you need to contact their staff. Sadly, they haven’t listed their pricing publicly.
As you can see above, Semrush has more features, integrations, and priority support. It is a digital marketing platform for bloggers, business owners, and professionals. If you’re looking for a full-packed SEO tool, you should try Semrush.
With its cutting-edge features, you can rank higher on search engines, spy on your competitors, and find their weak points. If the pricing is not bothering you, Semrush is the only Digital Marketing tool you’ll need.
Recommended Read: How To Scale Your Amazon Business Using Sellzone?
So you finally know Semrush is something you need. If you’re planning to purchase Semrush, we’ve got something special for you. You can claim 7 day free trial on any Semrush plan using our custom partner link.
When you use our custom partner link, you’ll land on the Semrush homepage, where you can get started with a free trial.
All you need to do is, click on it and create an account. Then, you need to select a plan. It can be a Pro or Guru plan. This way, you will get access to their premium analytics tools for one week. The advantage of getting started with the Semrush free trial, you won’t be charged for the trial.
After the week, when the free trial is over, you can either continue the subscription at the regular rate or cancel it.
You can get access to Semrush with the link below.
$This is an affiliate link
Some of the frequently asked questions regarding Semrush and its tools are:
You will get 7 days of free Guru or Pro access using our custom partner link. During this period, you can test all the Semrush features.
All Semrush premium plans come with a 7-day money-back guarantee. If you are unsatisfied with Semrush or its features, you can get a complete refund.
According to the features and integrations, Semrush is far better than Similarweb. So if you’re looking for a complete digital marketing platform, Semrush should be your choice.
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